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After examining the current trends and issues related to marketing luxury brands, I chose to create a high-end fashion house that provides an exclusive experience and accessories for discerning pets and their owners—to ensure that all pets live their best lives through fashion.

At Alpha, we take a different approach to your pets’ fashion and accessory needs by providing unique, pawcrafted, designer merchandise and an exclusive experience that will enhance your lifestyle as well as your pet’s.

Alpha’s branding offers a fun and playful take on the pet owning experience, with an elegant presentation. From the physical store to the products and packaging, the entire brand experience feels exclusive and elevated.

A digital presence keeps customers and pet fashion influencers connected with the Alpha brand through on-trend social media, a relevant website experience, and timely email promotions sent through Mailchimp.

The mobile interface is easily accessed through a variety of digital touchpoints.

The mobile interface is easily accessed through a variety of digital touchpoints.

A digital presence keeps customers and pet fashion influencers connected with the Alpha brand through on-trend social media, a relevant website experience, and timely email promotions sent through Mailchimp.

Landing page photo highlights fur friends who are just excited to see what Alpha offers—as they playfully lick the virtual store window.

Sharing the company’s history and values connects customers to the Alpha brand and adds to the brand experience.

Hints to Alpha’s social media platforms where customers can see more products in use, learn more, share, and feel connected to the brand community.

While some human fashion houses offer limited pet accessories, there is no true luxury fashion label just for pets. With this project, I created the Alpha brand to fill that gap in the marketplace—a brand that offers pets and their owners high-quality, on-trend, functional accessories and an elevated experience at all touchpoints.

Web design and content © Amelia Iracki 2022