Re-branded UX service design for covid-19 guidelines.
Toppings is locally owned frozen yogurt shop in Big Rapids, Michigan struggling to survive under the new government mandated guidelines put in place due to the COVID-19 pandemic. The goal of this project was to provide a fresh new re-brand as well as impliment a desktop and mobile interface to create a more user friendly experience so that this small business can stay up and running while maintaining old customers, and gain new ones under the new guidelines.
Below is the current interface that displays the overall look and feel of the branding, as well as gives us a look at the current services offered.
building the experience
The Five E’s Model
This was used to create a meaningful service experience. It helps identify certain touchpoints that may be needed throughout the users journey.
building the identity
A goal of my sketches were to show the friendliness of a local business, while also abstractly indicating the swirl of fro-yo.
The pink and green were to keep in mind the original branding put into place, as well as the other colors put in for each fruit shown
applying to touchpoints
In order to entice users in the area, marketing ads were made to make the community more aware of their business.
To remind existing customers of what they offer, and changes made to accomidate the new mandate.
When customers make an order they will get texts updates about their current order, including who is making it, when its beginning to be made, and once its finished being made to ensure you will be ready so it never comes to you warm.
To Go Containers
In order to extend the experience small containers were designed so that the user can safely transport the fro-yo home, and keep it cold.
The uniforms have been updated to follow the new branding, as well as a face mask to abide by the new guidelines.
building the interface
As I was evaluating the current website for Toppings I noticed it needed a new refreshing look, as well as new accomidations made to meet the mandate guidelines.
My main goal here was to incorporate the option for online ordering to limit contact with other people and preventing the need of having to go in and risk seeing other people.
Sketching and Wire Framing
When begining to build this interface, sketching and wire framing helped me determine how important to make some information over others and creating proper hierarchy for the things users may need.
Below is the process a user would go through in order to create a pick up order on the website.
Our proposed solution involves combining the need for a refreshed look, and a more user friendly website. The goal is to keep customers intrested as well as gain new customers during these trying times of the covid-19 pandemic.
My next steps would to be to build this branding into the environment as well as its surrounding community by creating more advertisement in the Big Rapids area.