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An improved boarding pass experience with updated user touchpoints based on the current state of the Deltq boarding pass and boarding process created from examining the current boarding process to create a more efficient strategy.

An improved boarding pass experience with updated user touchpoints based on the current state of the Deltq boarding pass and boarding process created from examining the current boarding process to create a more efficient strategy.

user

Occasional Flyer

This is someone that has flown very little or not at all. Due to this they crave consistency and proper hierarchy of information when persuing the boarding process.

Insights

“Why is the pass so big? It makes it hard to hold or put away somewhere.”

“Why is the information organized so different on the phone ticket than the printed ticket?”

“I can’t find my gate on the ticket.”

problem

Printed boarding pass design lacks proper hierarchy of information making users have trouble recognizing necessary information. This is also due to a large amount of unnecessary and repetitive information.

The existing Fly Delta mobile application feels organized but misses many opportunities for gate finding, flight updates, seating, etc.

user

Occasional Flyer

This is someone that has flown very little or not at all. Due to this they crave consistency and proper hierarchy of information when persuing the boarding process.

Insights

“Why is the pass so big? It makes it hard to hold or put away somewhere.”

“Why is the information organized so different on the phone ticket than the printed ticket?”

“I can’t find my gate on the ticket.”

problem

Printed boarding pass design lacks proper hierarchy of information making users have trouble recognizing necessary information. This is also due to a large amount of unnecessary and repetitive information.

The existing Fly Delta mobile application feels organized but misses many opportunities for gate finding, flight updates, seating, etc.

Consistency Is Key

Conducting some prototyping to see if the size would fit in the common areas that my user would put their tickets but avoiding the chance to damage the ticket in anyway while making sure it would stay consistent with mobile design

Consistency Is Key

Conducting some prototyping to see if the size would fit in the common areas that my user would put their tickets but avoiding the chance to damage the ticket in anyway while making sure it would stay consistent with mobile design

The printed boarding pass is to be printed on thicker ticket paper to avoid any wear and tear. These will be printed on 110lb paper with ink jet or digital print methods.

Bar code can stick out of top of passport for easy scanning, or fit into wallet for when your passport is not needed.

The printed boarding pass is to be printed on thicker ticket paper to avoid any wear and tear. These will be printed on 110lb paper with ink jet or digital print methods.

Bar code can stick out of top of passport for easy scanning, or fit into wallet for when your passport is not needed.

The mobile ticket can be found as part of the Fly Delta application. Here it will continue to look the same as the printed version to hold the value of consistency.

The find gate option was added to the already made Fly Delta app. This step will involve AR techniques to help you find your gate in a timely manner.

Users stated that they often get to the airport early just incase something happens, but end up waiting around for almost hours at a time. This step was incorporated so that flyers can find, food, shops, or even a bathroom while they wait, and can even used the AR to find it.

The find gate option was added to the already made Fly Delta app. This step will involve AR techniques to help you find your gate in a timely manner.

Users stated that they often get to the airport early just incase something happens, but end up waiting around for almost hours at a time. This step was incorporated so that flyers can find, food, shops, or even a bathroom while they wait, and can even used the AR to find it.

The mobile ticket can be found as part of the Fly Delta application. Here it will continue to look the same as the printed version to hold the value of consistency.

"I can never find my gate."

The added augmented reality to the mobile app will help users find their way around airports with real time navigation and keep them aware of their timing so that they can easily find what they need in a hurry.

"I get so bored waiting there."

Users complained of having to wait around for long periods of time and often are looking for something to do, whether its looking around shops, finding food, or using the bathroom. Here they are able to find all of the above and use AR to get to to wherever they need.

I get so board waiting there.

Users complained of having to wait around for long periods of time and often are looking for something to do, whether its looking around shops, finding food, or using the bathroom. Here they are able to find all of the above and use AR to get to to wherever they need.

Web design and content © Amelia Iracki 2022